Toonz Media Group, India’s top animation studio, has unveiled MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—constructed using technology from streaming technology provider Amagi—marks the animation giant’s focused entry into the smart TV market, with intentions to grow globally over the next few years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Leveraging Toonz’s extensive library of more than two decades of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A Fresh Era for Free-to-Watch Television Streaming
The introduction of MyToonz represents a significant shift in how content creators are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for connecting with families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms offer a viable route for generating revenue from content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on millions of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming gets to viewers without subscription friction.
Viswanath Rao, commenting for Toonz Media Group, highlighted that the channel constitutes the company’s key initiative to evolving viewing habits and the rise of connected TV. The collaboration between Amagi, a video delivery platform trusted by broadcasters and operators in numerous markets, showcases Toonz’s commitment to building infrastructure equipped to handle large-scale operations. For LG India, the addition of MyToonz strengthens its present selection of broadcast offerings, solidifying the manufacturer’s position as a source of premium content at no charge to viewers. This collaboration underscores how conventional broadcasters and hardware manufacturers are collaborating more frequently to reach viewers in the FAST ecosystem.
- MyToonz draws from a quarter-century of animation production and expertise
- Service covers internationally developed properties and India-rooted programming
- Toonz generates over 10,000 minutes of material per year in Thiruvananthapuram
- FAST model bypasses subscription barriers whilst enabling ad-supported monetisation
Drawing on 30 Years of Animation Excellence
MyToonz’s debut is backed by Toonz Media Group’s formidable track record in animation production, spanning a quarter-century of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s extensive output—more than 10,000 minutes of bespoke programming each year—positions it as one of India’s premier animation powerhouses. This existing framework and creative expertise afford MyToonz with a substantial competitive advantage, ensuring the channel launches with a handpicked portfolio of programming rather than depending on minimal or formulaic content offerings.
The scope of Toonz’s content collection allows MyToonz to serve varied audience needs and age groups within the children’s media segment. Rather than starting with restricted content, the channel draws on years of accumulated intellectual property and production knowledge. This base enables Toonz to populate MyToonz with varied, quality-assured content from the outset, whilst at the same time developing new material to maintain engagement and compelling for viewers. The company’s proven ability to oversee large-scale production operations enhances its ability to support the FAST channel for the foreseeable future.
A Varied Content Collection
MyToonz’s content portfolio showcases Toonz’s dual focus on both worldwide produced properties and distinctly Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated adaptations of classic Indian narratives combined with current kids’ content. This well-rounded selection resonates with families seeking culturally relevant material whilst preserving access to globally recognised intellectual properties, presenting MyToonz as a genuinely inclusive platform.
Strategic Partnerships Driving Worldwide Growth
Toonz Media Group’s scaling plans is built around strategic partnerships with established technology and distribution platforms. The collaboration with Amagi, a major technology supplier for FAST channels, supplies the foundational technology needed to grow MyToonz across multiple markets and devices. Amagi’s platform is presently established by broadcasters and streaming operators in many regions worldwide, providing established knowledge in managing large-scale streaming operations. This partnership allows Toonz to focus on content creation whilst drawing on established technology created to support long-term advertising-funded streaming models. The arrangement exemplifies how media producers can enhance international reach by partnering with specialised technology partners rather than building proprietary systems from scratch.
The collaboration with LG Electronics forms another essential pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz achieves immediate access to millions of households without requiring consumers to install extra apps or purchase separate services. This embedded distribution model substantially reduces obstacles to finding content and adoption. LG’s present collection of free channels provides an developed environment where MyToonz can flourish, whilst the company benefits from LG’s hardware reach and market standing. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and streaming platforms will become vital to replicating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Offering
Amagi’s technology platform establishes the operational backbone of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than developing proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward content creation and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Transforming Kids’ Content Delivery
MyToonz represents a significant shift in how children’s content connects with viewers across India and beyond. Rather than relying solely on traditional broadcast schedules or paid streaming services, Toonz is harnessing the FAST format to make accessible quality animated programming. This strategy reflects the evolving viewing preferences of today’s families, where flexibility, accessibility, and cost-free entertainment have become paramount. By embedding MyToonz directly into LG smart TVs, the company reduces obstacles that often obstruct finding shows, enabling kids and households to encounter compelling content without dealing with complicated apps or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” highlights Toonz’s acknowledgement of fundamental industry transformation. The FAST channel model permits the studio to capitalise on its extensive library through advertising whilst providing households quality programming at no cost. This combined revenue strategy differs markedly from traditional paid streaming, where subscriber acquisition and retention drive profitability. For Toonz, which creates over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that expands viewer access whilst sustaining financial sustainability. The launch signals the company’s aspiration to position itself as a leader in children’s entertainment distribution rather than merely a content producer.
- FAST channels remove subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration provides frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise vast content libraries effectively
